EPISODE 8 | The 4-Phase ‘Friendly’ Marketing System
When I asked David White to join me on the podcast I had no idea that along with talking about marketing strategies we’d also be taking a trip down the yellow brick road!
Confused? Check out the episode and you’ll see what I mean. David used the story of Dorothy in Oz to clearly illustrate the steps that your ideal clients go through in order to build a relationship with you and ultimately work with you.
I’m betting there are going to be a lot of light bulb moments for you.
David walks you through The Friendly Marketing System which is a 4-Phase Process to improving the sales experience for your potential prospects and increasing sales for you.
When you are selling from a place of pure intent and service with a focus on what your ICA truly needs, it doesn’t feel like selling at all.
David is an expert and student of marketing, persuasion and psychology and describes himself as a long-time customer and practitioner in the health space. You can connect with him via his website or on Facebook.
Listen to Episode #8 below:
In this episode we talk about…
- The 4-Phase ‘Friendly’ Marketing System
- Tangible examples for each step of the process
- How to get others to buy into your knowledge and experience in a way that feels good
- How your potential clients should feel at each point along your sales process and key messaging for each phase
- Understanding your role as a business owner and responsibility to your clients within the friendly marketing plan
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Let’s Keep The Conversation Going…
I’d love to hear what you think of this episode. Did David’s metaphor of The Wizard of Oz help you to see the marketing steps in a different way? Share your thoughts and any ah-ha moments in the comments below.