The scenario usually goes a little something like this…
You just cranked out 3 blog posts, 6 social media posts and nearly finished your new killer lead magnet – all in the past week.
You were brimming with ideas and managed to “batch create” nearly a whole month’s worth of content for your blog. Now you’re sitting down to your computer ready to do it all again this week…and nothing. Absolutely nothing.
No inspiration, no mojo, no ideas whatsoever. Talk about writer’s block – more like content creators block!
Want to know how to break through and keep those ideas flowing, even when there’s no flow in your ‘jo?
HINT: it’s not sitting around waiting for the elusive and mythical “muse” to manifest itself, because it doesn’t exist!
How to tap into your inner creative-preneur when you literally have no idea what to write (or say!) in various facets of your online business:
Coming from someone who blogs on the regular and has to create a large body of content to “feed” the needs of my hungry audience, I do understand how difficult it can be to come up with fresh, inspired topics all the time.
INSPO FOR YOUR OWN BLOG POSTS
There’s no inspiration like other blogs!
Writers tend to read A LOT, so start scoping out the works of your fave bloggers and look for the inspiration within. It should go without saying that any time you are “inspired” by someone else’s work, that it’s just that. Were not looking to copy or imitate, but look at the popular topics and then put your spin and take on it.
Other sources of inspiration for blog posts specifically are:
- Facebook group discussions or other online forums
- Books & magazines
- Newspapers/current events
- Conversations with friends & family
- Podcasts (and other interview platforms) that you regularly listen to
- Quotes & memes
- Nature & travel
- Your personal life: your own health journey, everyday routines, kids & family
- Brainstorms & free flow writing, i.e. have a session – on your own or with a biz friend, where you literally write down anything that comes to mind on a certain topic. You can generate a number of ideas that are worthy of further exploration this way.
- Success stories & case studies
- FB lives that you’ve done
- Movies & documentaries
- Music & art
- Take a shower – haha, you know what I’m talking about. Some of my best ideas were generated in my bathroom!
Deep Thoughts: If you find yourself still uninspired to write much of anything, including blog posts, perhaps it’s not a writing problem at all!
It could be that you aren’t feeling especially connected to your audience, and what they really need from you. If you dig deep and find yourself reluctantly nodding along to this, time to re-evaluate who your target audience is, and what their specific problems are.
“I MUST LEARN MORE ABOUT THAT!” SOCIAL MEDIA POSTS
Wellness Business Hub guest author & blogging expert Linda Dessau shared this tip with our audience,
“For every blog post, compose a brief teaser message for each social media platform. Capture people’s attention with a compelling question, a quote, or the most important thing they will gain from clicking through to read your blog post.”
Discover Linda’s 3 Blogging Truths for Wellness Professionals.
I encourage you to think about the kind of post that would feel conversational in nature, where you’re genuinely sharing your work that you’re proud of from the heart.
Let your inspiration come from thinking about how you want them to feel? What do you want them to know? Then, just share from the heart.
Common in marketing circles, the “Golden Ratio” that I often observe in my own social media posting practices ensures that I have a good balance of information, “edu-tainment”, and promotion of content.
It looks something like this:
- 60% Relevant, curated content that includes your point of view and commentary
- 30% Owned content such as your blogs, photos, and videos
- 10% Promotional content (like your lead magnet) or your call to action
INTERVIEWS: Podcasts, print, audio, video
Much like the common fear of livestreaming (eek!), are you avoiding opportunities to be interviewed because you think you’ll freeze or what you have to say isn’t interesting or important enough?
You have a backstory (it’s what got you to where you are), so craft it and use it!
You’ve probably noticed a theme in my own writing and content: I’ve woven pieces of my backstory, as well as snippets from my personal life – my kids, my marriage ending, my home renovations, my travels, my love of music, etc.
Not only do I love sharing these bits with my community, but I really think it makes me more relatable to my target audience. This is more authentic and human.
My backstory has really been the foundation of my business and what I’ve built it upon. I want that for you too.
Think of short stories that you can tell over and over again that will elicit a specific emotion in your audience. You’ll tell these stories in interviews, on podcasts, on social media and on your blog. You’ll become known for these stories, and your audience will tell them when they talk about you.
How to find podcasts or other interview opportunities:
I offered the following tip in the article “Focus on These 5 Things To Grow Your Wellness Business”.
There are loads of podcasts in the health and wellness niche. Yes, you are qualified enough to be interviewed – ignore the fear!
Identify the podcasts that would be ideal to be interviewed on. Go through the last 10-20 episodes to determine how you can add value based on the topic you want to talk about.
Email the podcast host and offer to be of service by sharing your knowledge with their audience. Usually when you are interviewed on a podcast they all you to promote your lead magnet. Huge bonus!
Plan to pitch yourself to five podcasts a week.
WRITING OTHER WEB CONTENT
While I could give you various “tips & tricks” for writing your other web content (like your About Me and Services page), if you’re just getting into the habit of writing your own blog posts consistently, then I would strongly suggest you outsource this other type of writing, often referred to as copywriting.
Why devote so much time and energy to a task that is simply not in your zone of genius, when you could be rocking your lead magnet and signature offers instead?
Writing, and content creation for that matter, does not come naturally to many (most!) people. It can be downright awkward, so don’t force it.
You don’t want that lack of confidence coming through in your copy. This is to say – the words that you write with the intention of selling your “stuff”, including what your people are really investing in = YOU.
WHEN INSPIRATION STRIKES – WRITE IT DOWN!
Inspiration may strike at the oddest times in the strangest places, and if you’re like me – it can disappear just as quickly!
Get the idea out of the intricate folds of your brain and onto paper, or some kind of digital note-taking app – like Evernote or Onenote or just a plain old Google Doc.
Ever been awakened in the middle of the night with a flash insight? Don’t wait until morning, because undoubtedly, it will go to that place where your car keys like to hide (the freezer?). Keep a pen and paper on your nightstand.
GETTING IN THE WRITER’S ZONE
This can actually be a distinct mindset for most of us. If you’re not a natural writer, then you likely have to schedule it out (just like you would any other business task) or you do what I like to call “batch creation”.
This concept is something I use to crank out and follow through on as many content ideas as possible within a given time frame, when I know the creative juices are flowing more freely.
Speaking of scheduling, you might want to consider shifting your scheduled writing time to earlier in the day. Early mornings (we’re talking 5am) have always been my magic time!
Something else that I recommend using is the Pomodoro Technique. For those of you with a slight attention or focus problem (oooohhh, look at that shiny object!), this is the perfect solution because you work in 20 minute increments, take a short 5 minute break, work for another 20 minutes, and so on.
Let me know in the comments all the ways YOU like to seek out and “go after” inspiration!