You know you want to try it. You see everyone else doing it. But you’re scared — you don’t want to sound like an idiot or appear unprofessional. So you tell yourself, “I’ll do it tomorrow”.
There’s no denying that Facebook LIVE — Livestreaming on the Facebook platform has changed the game, especially if you are a personal brand. Facebook wants you to do live video and they are rewarding those that do by pushing it into the newsfeed often.
So if you’re pissed off that your Facebook business page posts aren’t getting organic reach, well, it’s time to start doing Facebook LIVE video’s.
Why is Facebook LIVE so awesome?
Because it gives us an opportunity to shine — it’s a free and easy way for us to use the power of video to communicate our purpose, to “edu-tain” and to build an authentic relationship with your followers and clients.
Think of Facebook LIVE as way to build an audience without having to leave your couch. The best part is, the more you do it — the better you get at it.
Plus, and this is a big plus… Facebook favors live video over written content.
Just like any new tech platform there are a couple of things to understand before you click that Go Live blue button for the first time.
How To Broadcast on Facebook LIVE:
A Step-By-Step Guide.
When Facebook LIVE first emerged on the scene you were only able to go LIVE from your mobile device or Ipad or tablet. Now you can go LIVE right from your desktop.
There are also other free and paid livestreaming platforms that you can use to go LIVE and also interview other people — it looks like you’re sharing a screen.
You can go LIVE from any of your Facebook pages — business or personal or inside any group.
NOTE: Some people won’t have the option to go LIVE from their desktop, only from mobile or a 3rd party platform like the ones listed above.
Good news! There’s even a way for you to test out FB LIVE on your own personal page, where no one can see it before you do your big debut. Follow the steps below to go LIVE on Facebook.
Go to Facebook from your mobile device or if you have the desktop feature you can use that. Open the status update bar as if you were going to write a post.
Tap the LIVE icon which looks like a video camera with an eye ball inside it.
If this is the first time you are going LIVE Facebook will ask you for access to your camera and microphone.
Once you give Facebook access you won’t receive the prompt again.
Press the blue continue button on the setup page.
Don’t worry, the continue button won’t activate the Facebook LIVE. It’s just to finish setting up the platform so you can go LIVE.
Choose your Privacy Settings.
This is where you can run a test to go LIVE on your personal page so only you see it.
Click on ‘Public’ to get to the screen where you can choose your privacy settings. There will be the option to choose Public, Friends, Friends except… and More.
If you want to broadcast publicly then choose Public. I wouldn’t choose the Friends setting because then only your Friends will see it and you want everyone to see it.
Or if you want to run a test so that only you can see the LIVE broadcast on your personal page then hit More. Then you’ll see additional privacy options — Specific friends and Only me.
Write a ‘must watch’ description that explains why your ideal client would want to watch the LIVE broadcast.
Just like a blog or email subject line, you want your LIVE broadcast description to stop your ideal client from scrolling on past your broadcast in the crowded newsfeed. The attention grabbing LIVE Description is what will appear on top of the LIVE broadcast and show up in people’s newsfeeds.
Set-up your camera view and add any appropriate filters.
The first option is to choose your filters. Facebook is trying to being like Snapchat and has a couple of funny overlays and filters you can choose from.
The second option is your camera view.
You can either have the camera facing you or you can reverse the camera and point it out to a screen or something else. The reverse view is helpful if you are doing an interview and sitting beside someone.
If you decide to add filters into your broadcast there are two different options to choose from — you can play around with the options that appear on the bottom of the screen. You can also write text as an additional overlay option.
Click the Go LIVE blue button.
Once you click the blue Go LIVE button Facebook will count you down — 3… 2… 1 and then you’ll be live.
Broadcasts can be as long or as short as you want them to be. The longer you are broadcasting live the more people will see you in their newsfeeds. Aim to broadcast for at least 30 minutes or longer.
Rock your LIVE broadcast
When you are connected to the LIVE broadcast you will see the red LIVE button at the top of your screen. That is your cue that you are LIVE. You’ll also see a number beside the red LIVE button — those are the people who are watching you LIVE.
Don’t panic if you don’t see a number right away. It takes a couple minutes for Facebook to populate your LIVE broadcast.
Finish your LIVE broadcast.
YES! You did it. You’ve done your first Facebook LIVE broadcast. Once you are done click the Finish button.
There are a couple things you’ll need to do before you post the recording of the LIVE broadcast.
Choose your Privacy settings again. You get to decide who sees the recording.
Then upload the video to your camera roll.
Make sure you have enough space on your phone. Uploading the recording to your phone gives you the ability to store the video and use it as a YouTube video or cut it down for Instagram videos.
Then hit the blue Post button. That will publish the recording to your page.
And you’re done!
It might feel really scary to do your first Facebook LIVE broadcast but I promise you that it’s not as bad as you are making it out to be. Scheduling time in your calendar to plan and outline your content and then to broadcast at least once a week is a great way to get started.
Are you regularly doing LIVE streams in your social media channels? Or does video still make you want to throw up? Either way, comment below and let us know!