Meal planning is such a powerful tool to help move your clients forward. A meal plan is like a roadmap, and when you outline a plan with a grocery list and recipes – you increase the chance that your client will arrive at their desired destination.

The best part about meal planning is that there are so many ways you can use them to grow your wellness business and turn your clients into successful raving fans. Here’s how:

1. Offer customized meal planning as a service

When a client comes to you, do you have a way to turn the advice you give them into an actionable plan? If not, you will definitely want to consider offering customized meal planning as a service. This way, you can offer to create them a meal plan, designed specifically for their unique goals and needs.

First, conduct a meal planning assessment. Once you’ve done this – you’ll have all the information you need to create an epic plan that will get them the results they are looking for.

When offering customized meal planning as a service, you can either charge an add-on fee, or you can bank the fee into the prices of your services.

Curious about what to charge for this type of service? Here’s Lori’s advice on how to price your online programs and services

2. Run a group challenge with a meal plan

Coaching clients one-on-one is super rewarding, but it can also get very time consuming as your business grows. You may find that you eventually plateau in revenue, as you only have so many hours in the day that you can see clients.

This is why group programs are so great. You can work with multiple clients at a time, which allows you to help more people, impact more lives and boost your income without having to spend more time. You can run group programs online or in-person.

One of the hardest parts about running a group program is actually creating the content for your group program. So this is where meal plans come in handy! Whether your group program is one week or three weeks, you can create weekly meal plans with a grocery list and recipes that will guide your participants through the program and help them achieve their desired transformation.

When you are marketing your program, be sure to highlight that the participants get weekly meal plans with itemized grocery lists and recipes. People love receiving this as a resource as it is something they can keep forever!

3. Use a meal plan to grow your mailing list

Having and growing your mailing list is so important. Why? Because it gives you the opportunity to serve your clients before you sell to them. When you consistently provide free value to your email list, it will be a lot easier to sell your custom meal planning service or your upcoming group program because you’ve got an entire list of people who already know, like and trust you, and therefore are much more likely to buy from you.

The best way to grow your email list full of your ideal clients is to have a super awesome lead magnet. A lead magnet is a highly valuable free download that you offer to send people when they sign up for your mailing list.

A meal plan makes a great lead magnet, and it is a terrific way to provide value! You will want to make sure your lead magnet relates to your niche so that it is attracting your ideal client. For example, let’s say you specialize in helping women in the postnatal phase get back to feeling themselves after childbirth. In this case, you could create a lead magnet which is a 3-day meal plan called “The Ultimate Postnatal Meal Plan”. This would provide a ton of value to your ideal client and help them get to know you better.



These are just a few of the ways you can use meal planning to grow your business and turn clients into successful raving fans. If you need help creating meal plans, be sure to check out That Clean Life for Business, which helps you create beautiful plans in minutes.

Do you provide meal plans in your business? Comment below and let us know how. What has worked for you and what hasn’t?

About the Author

Abigail has helped tens of thousands of people from around the world discover how meal planning can positively transform not just their health, but their entire lives. She’s the co-founder of That Clean Life, a powerful meal planning platform that helps wellness professionals’ create beautiful, effective meal plans and programs for their clients.

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