Offering free seminars or workshops is one of the fastest ways to grow your client base and your email list. However getting people to actually show up to your free seminars is a whole other story.
If you’ve ever offered a free seminar or workshop then you already know how challenging it is to get good attendance. Try implementing these 6 tactics to fill your free seminars and get more clients.
1. Call prospects and current clients
Yes, pick up the phone and call prospects and current clients to let them know what you have coming up. Creating a real connection will improve the chances that they actually show up. Emails are great but being able to chat with someone and concisely explain the reason WHY they should attend is a sure fire way to get them to commit. Talking on the phone also opens up the lines of communication and quickly builds trust.
2. Create an online registration form
You should have a quick and easy way for people to register for the seminar versus just having the event details. It’s important to follow up prior to the event and spark curiosity and interest. Having an online registration form allows you to capture emails and provide event reminders leading up to the seminar.
3. Add a bonus
Give people another reason to attend your seminar other than your great information. People like free gifts. Offering a bonus only to people who attend motivates people to show up to claim their prize. Ensure that the bonus gift feels valuable to the target market you are trying to attract.
4. Network and hustle
Attend network events and promote your upcoming seminar. Instead of handing out a business card invite new networking friends to your event. Give them copies of your flyers to hand out to their clients and customers on your behalf.
5. Live confirmation
This is where the email registration form comes in handy. In addition to the name and email field ask for phone numbers so you can call attendees and confirm their attendance 24 hours prior to the seminar. This also gives you an opportunity to build rapport with future clients.
6. Bring a guest option
After your prospect completes the registration process offer the option for them to bring a guest. Extend the bonus offer to the guest. Be explicit in who the attendee should bring and provide exact instructions on how they can register their guest.
Now Add Some Business To Your Passion by taking action and implementing as many of the 6 tips mentioned above. Putting up a flyer and hoping people attend is not going to fill your seminar and get you more clients. Map out your seminar attraction strategy so you have a concrete plan of action.