It has been over a year since we launched our meal planning platform, That Clean Life. Our ultimate goal was, and continues to be, to leverage technology to make eating healthy simple and fun.

Sounds exciting, right?

But the reality is that building out this crazy little dream of ours has come with the highest of highs and the lowest of lows. The struggle of starting your own business is real. It is all consuming. Change is scary. Giving up everything that makes you feel secure (like a steady paycheque at a full-time job) is terrifying. Feelings of self-doubt can be paralyzing. I totally get it.

Yes, building your own business is hard and I’ve made my share of mistakes along the way. So today I will share with you some common obstacles, and how to get over them so you can keep driving your wellness business forward.


#1. Getting So Caught Up in Consuming That You Fail to Take Action

Learning has helped me overcome knowledge-gaps, feelings of doubt and become a better person. But I’ve also been guilty of consuming so much that I forget to actually implement what I’m learning.

Don’t get caught in this trap. To move your business forward, you need to actually act on what you are learning. Read. Take action. Listen. Take action. Watch. Take action.


#2. Not Being Flexible With Your Plan

It is always good to have a plan and a sense of where you want to go. Although I mapped out a business model, I quickly learned that it is a living and breathing thing that must grow and adapt overtime. This holds true for any plan you make. Remember that it isn’t set in stone. Stay true to your vision, but be ready to change your plan when something isn’t working. If it isn’t working, try something different.


“Insanity: doing the same thing over and over again and expecting different results” – Albert Einstein


#3. Losing Sight of Your Vision

Speaking of vision, do you have one? A vision describes what you want to achieve or accomplish in the future. It clearly articulates your goals and is the foundation of your business. A vision makes decision-making much easier. Does it align with your vision? If not, then don’t do it.


It becomes easy to forget your vision when the going gets tough. But don’t lose sight of it. Your vision is what will keep you engaged with your business and make you an effective leader.

#4. Staying Within Your Comfort Zone

I used to avoid anything that would make me uncomfortable when it came to my business, whether it was a networking event or picking up the phone for a cold-call. I can now tell you firsthand that the best things have resulted from pushing myself outside of my comfort zone. This is where true growth has happened.

What have you been avoiding simply because it makes you uncomfortable? If you truly want your business to grow, it is time to get over it.


“Get comfortable with being uncomfortable. That’s how you break the plateau and reach the next level.” – Charlene Johnson

#5. Being Inconsistent

Consistency is the key to professionalism. Whether it is with your branding, your blog posting schedule or even posting on Instagram. Half of the battle is just showing up, day-after-day, no matter what. That Clean Life’s Instagram used to have less than 100 followers and each photo would only get a few likes. But we consistently kept posting every single day, even though many days it seemed like no one was listening. Today, our Instagram is at 14,000 followers and growing, simply because we were consistent and didn’t give up.


#6. Being Uninspired

When you feel uninspired, it becomes very difficult to take action. I used to fall into slumps where I would feel totally uninspired for days on end. Let me tell you, it was absolutely crippling. So if you are feeling uninspired, the solution is simple: get inspired. Go to a conference, call up a mentor, read a book or listen to a podcast. Then go take action!


#7. Being Afraid to Fail

So many times I didn’t take a risk on something because I was afraid of failure. I would write things off before I even tried. It was those times where I took a risk in the face of failure where I really learned. Yes, sometimes my efforts are a complete flop – but at least then I knew it was time to move on to the next thing. The perfect pass does not exist. Each failure is like a necessary stepping stone to get you to where you need to go.


“There is only one thing that makes a dream impossible to achieve: the fear of failure.” – Paulo Coelho


#8. Making Things Too Complicated

It is easy to make things complex. But the hard part is keeping it simple. One of the biggest lessons I’ve learned through building That Clean Life is that simplicity is key, and this becomes even more true when working with clients.

Whatever it is you are working on, strip away the layers of complexity. Go back to the basics and quit making things so hard. You will be left with something simple, manageable, approachable and doable. And guess what? Your clients will love it.


“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains” – Steve Jobs

About the Author

Abigail Keeso is a Culinary Nutrition Expert, Registered Nurse and Co-Founder of That Clean Life, a meal planning platform that makes eating healthy simple and fun for both individuals and wellness professionals. You can find her at

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