Welcome to The Wellness Business Hub

No matter where you are on your health business building journey we’ve got free resources and content that will support you to take the steps you need to find success and begin transforming the lives of your clients now!

Well hello there — I’m Lori Kennedy, the founder of The Wellness Business Hub, the leader of Team LK and I am so happy to have you here.

Whatever your professional designation is The WBH will empower and teach you how to take and grow your business (AKA your practice) online.

Because before there was a multi 7-figure online company, a podcast, an annual event and a small and mighty team, there was just me and my holistic nutrition practice trying to make it work.

The Wellness Business Hub is more than just a website. We are a community of alternative health professionals doing the work to transform the health and wellness of the world.

From the Take Your Health Practice Online Facebook group to, the Business Of Becoming Podcast to all of the multimedia content we produce — it all has ONE objective…

…To teach you the ‘what’s working now’ step-by-step personal and professional business skills you need so that you can do the work YOU are meant to do in this world and build the business and life of your dreams… all on your own terms.


We wholeheartedly believe that AS LONG AS you are ready to take imperfection action and make your No Plan B Commitment, you achieve anything you set out to do.

We believe that success IS possible for you no matter where you are starting from and that no dream is too big.

Here’s what else we believe (hit play)…

<h2″Meet the amazing people of Team LK

When I was in kindergarten my teacher told my parents that I “displayed leadership qualities”. What she really meant, because this was how it was conveyed to me over the years, was… your daughter is BOSSY (and not in a good way).

Turns out, I am bossy, and over the years I’ve learned how to turn that bossy energy into Leadership. Turns out, at least in my case, that being bossy IS actually a good thing.

Because there is NO possible way that I could do what we do, all on my own. I tried that for years — it ended with adrenal fatigue.

These are the wonderful, committed and ambitious people I have the privilege to work with everyday. You might not see them all publicly because I’m the ‘face’ around here, however it’s important that you know that The WBH is a TEAM effort and that we are all here for YOU — to empower you to do the work YOU are meant to do in the world.

Introducing Team LK…
Lori Kennedy
Founder & CEO
Fun Facts:
  1. I know every word by heart (still) to the musicals Rent & Joseph And The Amazing Technicolour Dream Coat.
  2. If the only foods I was ever allowed to eat were perogies and cheesies, that would be ok with me.
  3. I LOVE karaoke and am 100% tone deaf which makes singing out loud super embarrassing but I do it all the time anyways.
Favourite Quote:

On the other side of fear is freedom
– Marilyn Ferguson

Michelle Waithe
Director of Education & Program Development
Fun Facts:
  1. I have seen every episode of Friends at least four times and have most of the lines memorized
  2. I am ambidextrous
  3. I have an extreme fear of earthworms. If I see an earthworm, there is a good chance I will cry
Favourite Quote:

“Be soulful. Be kind. Be in love.”
~ Rumi

Christine Labate
Director of Administration
Photo of Christine Labate
Fun Facts:
  1. I love motown music. I secretly wish I was alive in the 60s to experience this music and lifestyle first hand
  2. I have to eat salad every day, or the day doesn’t feel right
  3. I used to be an Interior Designer
Favourite Quote:

“Leap, and the net will appear.”

Laura Wood
Head Launch Coach
Photo of Laura Wood
Fun Facts:
  1. My claim to fame is singing into Steven Tyler’s microphone at an Aerosmith concert (I’ve still got the signed set list from that night in a frame)
  2. When I was a kid I wanted to be a singing dancing paediatrician (!)…as a grown up I sing & dance at least once a day in the kitchen AND I have kids so I consider it dream fulfillment
  3. My father is Lithuanian and I grew up eating foods like Cold Beet Soup, Koldūnai (basically a Lithuanian Pierogi), pickled herring and other completely non kid foods. I still LOVE those foods more than anything.
Favourite Quote:

“Pour yourself a drink, put on some lipstick, and pull yourself together”
~ Elizabeth Taylor

Jessie Deek
Content Creation
Photo of Jessie Deek
Fun facts:
  1. I once lived in the Galapagos Islands
  2. I have a black-and-white-spotted blue heeler named Irwin who is cooler than most humans
  3. I was the tallest kid in my class in grade 5… and then I promptly stopped growing and became forever the shortest one around (except for Lori of course)
Favourite Quote

“Happiness is by choice… not by chance.”

Tracy Furlong
Customer Service
Photo of Shari Archinoff
Fun facts:
  1. Bulldog lover
  2. Travel enthusiast
  3. Meditation enthusiast
Favourite Quote

“Quiet the Mind, Heal the Body.”

Ready to Get Started
or Grow Your Business?

Start by diving into one of our step-by-step guides:

Learn How To
Build An Email List & Turn Subscribers Into Committed Clients

Learn How To
Go From 1:1 Clients To Group Coaching by Creating A Signature Program That Sells

learn how to
Scale + Grow Your Business Online by booking a FREE 45 minute Launch Audit Call today!

Wanna Know More About Lori?

Here’s the short version… for the long version come join me on Instagram so we can really get to know each other.

  • Divorced #hockeymom of 2 (girl and boy)
  • Professional Designation: Registered Holistic Nutritionist (I don’t self-identify with this anymore)
  • Host of The Business Of Becoming Podcast
  • Producer of The Wellness Business Summit Annual Live Event
  • Self-Proclaimed introvert, highly sensitive person, intuitive empath and very tone deaf
  • Lover of the Universe and G-D (in a spiritual and non-religious way) karaoke, perogies, Beyonce, fresh sheets and dance walks – usually with Beyonce playing in my ears


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