It’s pretty safe to say that the majority of the $3.7 trillion worth of income in the global health and wellness industry comes from product sales. This includes anti-aging and beauty products, food, vitamins and supplements, and of course a variety of weight loss-targeted products.
Getting into this profitable market can be relatively easy, but you have to do your research and be really confident in getting behind the products that you might decide to offer as part of your business.
Adding physical products to your current offerings (programs and services) can serve as the catalyst that drives your health business to that “next level” you’ve been striving for. It quite literally can change your business game!
But is selling products right for everyone and every business?
Meet Maranda Carvell, a Nutritionist (RHN) who did just that and is now also an Essential Oils Educator. She works in women’s health, specializing in getting people off of the ‘diet roller coaster’.
As a mother of four herself, she keeps it real, and puts a big focus on the self-care and lifestyle components of holistic health and weight loss. And she does all of this while selling physical products in her nutrition business.
I took the opportunity to sit down with Maranda to discuss what her business looked and felt like before she made this move and how it has literally transformed her business into what it is today.
Direct sales business models may not seem to fit what a service-based model looks like and how it operates – but you would be surprised by the similarities in the way you do your marketing. It’s still about the client (or customer) journey!
Here’s what we cover in our discussion:
- What Maranda’s multiple income streams are, including physical products
- Integrating all of your programs, services and products so that your business functions as a whole, rather than compartmentalizing it
- The concept of “pushing everything toward your bottom line”
- How Maranda’s tiered business model includes physical product options – I just love this!
- The reason why essential oils are now a core component in her business
- The potential for promotion of conflicting products, e.g. essential oils and natural health & beauty products
- The common client question of “can I just get it from you? I trust you and your recommendations.” YES – be the one-stop shop for your client!
- Which new client attraction methods have worked for her business
- The heart-centered approach she uses with her product clients
- The list building strategy she uses for product vendor shows
- Having a structured and consistent business system in place that can be replicated – as they say, “lather, rinse, repeat”
- Her #1 piece of advice to those health & wellness business owners who are thinking about bringing physical products on board as an additional income stream
“On the business side of things, when people fall in love with the products and they’re consumable, it becomes a really stable revenue source that you can count on – that really transformed my business, and I’m able to reinvest that back into the business.
Plus, I can be a bit more choosey and don’t feel like I have to say YES to everything and everyone now, which is really powerful.”~ Maranda Carvell on adding essential oils to her business.
Watch the full interview here:
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About Maranda Carvell, RHN
Maranda Carvell is a Nutritionist and Essential Oils Educator, helping people create a healthy lifestyles they love, without diets or deprivation. She helps people reclaim their energy and manage their weight with ease with her Cut The CRAP 21 Day Whole Food Challenge and private weight loss coaching.