EPISODE 51 | The Dos and Don’ts Of Copy Writing

Sep 6, 2018 | 0 comments

Jennifer Hudye is sharing her copy writing secrets so you can connect with and convert your audience without feeling salesy. She talks to Lori Kenedy on The Business of Becoming podcast.

Words are a very powerful tool, and how you use them can affect both your personal life and business. It can be absolutely vital in your business to master the right way to use words to motivate others. That’s why I invited Jennifer Hudye to join me for a conversation about using words in your business, specifically the dos and don’ts of copy writing.

Jennifer talks about the difference between regular copy writing and “conscious copy” (which just so happens to be the name of her business). She explains how finding the right words to use when selling your products or services can be both effective and righteous.

A lot of you probably know this, but right now using stories and “being authentic” are popular selling tools being used all over in the online marketplace.  Jennifer wants to see that become the standard instead of just a gimmick. Being able to sell through writing and sell through speaking are some of the biggest sales skills that you can master.

You can be a fantastic salesperson backed with truth, or you can be a good salesperson who manipulates – it’s pretty evident which one will work better in the long term. So be totally transparent with you customers, especially when it comes to who you are, what you can offer, and why they should buy from you. They’re making an investment not just spending money – but it’s completely up to you to make your customers feel that way.

Jennifer gives my listeners the straight goods as she lists her 5 fundamentals of what conscious copy writing is, and then goes into detail about why each one is important. So get ready for a knowledge upload and take some notes, because I know you’ll want to come back to this episode again and again.

3 Types of Copy

  1. Internet Marketing Copy Writing- online based, very generic.
  2. Hope Based Copy Writing- Fluffy words, painted picture that doesn’t go anywhere or technologic copy that your technical terms describe the process.
  3. Conscious Copy Writing- use the fundamentals of persuasion and selling while still being truthful and educate them to make a decision

5 Fundamentals of Conscious Copy Writing

  1. Capture attention
  2. Connect emotionally
  3. Cancel objection
  4. Connect to your offer
  5. Conversion

More About Jennifer:

Jennifer Hudye grew up in town of 500 people, with an entrepreneurial family. She’s always been fascinated by the human psyche and what really motivates people to take action on the deepest level. She’s worked with some of the most influential entrepreneurs to help them craft their messages so they feel understood. She believes that’s what good marketing does – helps people feel understood and guides them to take action.

Connect with Jennifer and find great free resources on the Conscious Copy website

Listen to Episode 51 below:

Here’s What We Talk About In This Episode:

  • Fun fact: Lori won a writing award in grade 8
  • Jennifer defines exactly what copywriting is and how it’s different from content
  • How to create copy that connects and converts
  • The difference between salesy copy and conscious copy
  • The 3 different kinds of copy writing
  • The 5 fundamentals of conscious copy and how you can apply them to your own business

Things We Mention In This Episode:

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Let’s Keep The Conversation Going…

Are you using words to sell with intent and integrity? Have you ever felt stuck when it comes to what language you should be using in your sales? I would love to hear all about it and I’m sure others would too. Comment below to share your story or visit me over on Instagram, currently my favourite platform to connect.

You can also join my free online community to connect with more than 10 000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

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