Today we have Yvette Brisco on sharing her story on how she was able to niche down and define her ideal client avatar!
We talk about how she got started focusing on weight loss, and how the Wellness Business Academy helped her realize that she wasn’t focusing on the right niche based on what she feels her true calling is. We cover why it’s important to realize that you are not your ideal client, why you should interview your ideal clients, and the powerful difference a one word change in your messaging can make.
This is something that a lot of people struggle with, so listen on and let us know what you think!
More About Yvette Brisco
Yvette is a Health and Wellness Coach specializing in helping people suffering from Autoimmune Conditions to reduce or eliminate their symptoms and get back to living an active, dynamic life. With a background in teaching, a Master of Sciences degree in psychology, and a diagnosis of Multiple Sclerosis, Yvette has answered her core calling to help those who want to take their health into their own hands for better outcomes.
She also enjoys working as a mixed martial arts official in the State of California and is the founder and spearhead of Fight for a Cure for Multiple Sclerosis, an effort that mixes her passion for MMA and for MS advocacy. She does this by educating the public and by raising funds for research and services for people living with this disease. She is a District Activist Leader (DAL) and with other DALs, spends time at the State Capitol speaking to lawmakers to bring awareness to the legislative needs of the MS community in particular, and autoimmune health in general.
Yvette resides in Merced, California where she raised her two now-grown children, Ausjia, 21 and Alex, 25, as a single mother. From Girl Scout to junior volunteer at Merced Community Medical Center Hospital to United States Soldier to AmeriCorps fellow, Yvette has taken everything she learned from her years of service to country and community, and she has incorporated that into her coaching to help her clients achieve their G.O.A.L.S. to Get Out And Live Splendidly. You can connect with her on Instagram, Twitter and her website yvettebrisco.com
In This Episode We Talk About…
- How she realized that she was targeting the wrong clients
- How changing one word in her messaging made all the difference in speaking to her ideal clients – and why ICA Interviews were essential to that (Ideal Client Avatar)
- Her strict screening process to let clients work with her (It’s not just demographics and symptoms)
- Why it’s important to get feedback from a business coach with their outsider perspective
Listen to Episode 105 below:
Things We Mention In This Episode:
- Free LIVE Webinar Training: 5 Steps to Creating a Profitable Online Coaching Program that Gets Clients Results
- Follow me on Instagram
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Let’s Keep The Conversation Going…
Are you still living in denial when it comes to money or have you taken steps to know your numbers? Let me know below or visit me on Instagram (my current social platform of choice) and send me a message there to let me know what you want to hear more about (I respond to all Instagram DMs personally – promise!) You can also join my free online community to connect with more than 12 000 other health and wellness professionals just like you to ask questions, share wins and struggles and get lots of support from me and my team! We have a ton of free, live training coming up in the group this fall. I hope to see you there.