May 27, 2019 | 0 comments

This episode is a must-listen, especially if you have a growing business that’s still struggling.

Naomi joins us to explain why focusing on revenue is affecting the bottom line, and what it actually means to scale your company. Her background as a fashion editor in newspapers and magazines gave her a unique approach to building and growing her own business, and we talk about why it is that so many people struggle financially even though they have a company that’s growing.

I’ll see you in the episode!

More About Naomi

Naomi Mdudu spent the majority of her career working as a fashion editor in national newspapers in London where her true education came from navigating the delicate balancing act between the storytelling of editorial and the commercial engine that kept that possible. As a business strategist, she’s worked with some of the leading names in the fashion and lifestyle industry on creating compelling campaigns and activations and now make those strategies and insights available for the start-ups and solopreneurs that need them.

The Lifestyle Edit was created as a space to spark real, candid conversations amongst creative female founders.

In This Episode We Talk About… 

  • How Naomi focused too much on “growth” in her business, and not enough on profit
  • How to increase the lifetime value of a customer
  • How to decide when you’ve hit your personal and business financial goals
  • Having a financial security net for your business

Listen to Episode 112 below:

Things We Mention In This Episode:

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Let’s Keep The Conversation Going… 

Are you still living in denial when it comes to money or have you taken steps to know your numbers? Let me know below or visit me on Instagram (my current social platform of choice) and send me a message there to let me know what you want to hear more about (I respond to all Instagram DMs personally – promise!) You can also join my free online community to connect with more than 12 000 other health and wellness professionals just like you to ask questions, share wins and struggles and get lots of support from me and my team! We have a ton of free, live training coming up in the group this fall. I hope to see you there.

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