Oct 7, 2019 | 0 comments

If you’ve been in my world for any length of time, you know I am obsessed with signature programs, right?

Wanna know why? Because it was only when I created a signature program that I was able to scale my business into what it is today: a thriving, multi-million dollar company that keeps growing year after year.

And nope, it’s not just about the money.

What gets me going is this: creating a signature program allowed me to have an impact on so many lives. I impact the lives of my clients when I teach them how to create a signature program — and then they go on to impact even more lives when they create (and sell) their signature program. Win-win!

Maybe you’ve been wondering if you should create a signature program for your health or fitness business.

Maybe you’ve started to create one but just didn’t know the steps to see it through to the end.

Maybe you’ve created a signature program but it just isn’t selling.

This episode is where I dish on all the details about signature programs: why you should have one, what a signature program is (and isn’t) — and so much more.

This episode might generate lots of ideas — and lots of questions — so I created a special Facebook pop-up group just to talk about signature programs.

Get ready to take lots of notes and jot down any ideas you get while listening to the episode — and then head on over to my Create A Signature Program Pop-Up Group so we can continue the discussion.

Listen to Episode 131 below:

What We Talk About In This Episode:

  • How dramatically the alternative health and coaching industry has changed over the years.
  • Why renting an office space or getting a job at a gym won’t help you to scale your business.
  • Why you need to create a signature program, even if you don’t have client experience.
  • The reasons why it doesn’t matter if there are other signature programs being sold online. (Hint: none of those other programs were created by you!)
  • What clients are actually investing in when they buy your signature program (it’s not for the meal plans, PDS, workout videos…)
  • We take a deep dive into what a signature program is… and isn’t.
  • The two critical things you need to know first before creating your signature program.
  • What I learned when I opened my office as an RHN…and the clients didn’t come flocking in like I thought they would.
  • The five components you need to build that make up the ecosystem of your business. (And yup, creating a signature program is one of the components.)
  • How knowing who your ideal client is and what problem they want solved helps you to tie all five components together.
  • Ways to bring your ideal client into your “ecosystem” so they can get to know you, and trust you.
  • How to shift your mindset if you find selling something makes you feel icky (maybe it even makes you feel like throwing up in your mouth a bit).
  • The beauty and efficiency of having one signature program that you run all your clients through — which, in turn, allows you to help more people without burning out.
  • The two important levels to helping your clients, and how your signature program creates the first, life-changing steps into healing.
  • Why your clients need to master the fundamentals in your signature program before doing any deep work.
  • How to help your clients even further by offering them a more personalized deep-dive into their problem once they’ve mastered the fundamentals.
  • Why you need to beta test when creating a signature program.

Things We Mention In This Episode:

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Let’s Keep The Conversation Going…

Have you been wondering if you should create a signature program? Did this episode spark any ideas? Any lightbulb moments? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect.

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

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