Flash Sales are everywhere! At the mall, your local grocery store, your favourite online retailer and yes, in the world of online coaching too.
But what makes a good Flash Sale? For the buyer and of course, for you, the business owner?
This episode of The Business of Becoming is part one of a two-part training where I walk you through the 7 must-do steps to hold a profitable Flash Sale. This is actionable training that you can take and apply right away, so you are going to want to take lots of notes and download this episode to refer to each time you have a Flash Sale.
Not only do I cover the elements you need to consider before you start a Flash Sale, but I also take you through the marketing strategies you can use to leverage dates and deadlines and even reframe your perspective on selling. These strategies are designed to get your fence-sitters to take the leap of faith to take the action that you want them to take.
To help you out, I have included a BONUS download, my 14-day Marketing Template, that you can use as a guide to craft your Flash Sale marketing campaign.
So, hunker down with your notepad. Lots of learning in this one.
Listen to Episode 151 below:
What We Talk About In This Episode:
- What is a Flash Sale or Seasonal Promotion?
- Why have a Flash Sale?
- Why giving people a reason to buy is really important.
- The best dates to leverage for your Flash Sale or Seasonal Promotion
- How long a Flash Sale should last and why hard deadlines are necessary
- How to reframe the notion of selling so there is nothing salesy about it
- Why most prospects need the pressure of a deadline
- Three things you can sell even if you don’t have a specific product to sell
- How to price your products for your Flash Sale
- Why you do not want to put your Signature Program on sale for a Flash Sale
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Let’s Keep The Conversation Going…
Have you been wanting to hold a Flash Sale but something is holding you back? Or, have you already tried and had some success? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect.
You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.