Welcome to Part 3 of ‘Niching in Uncertain Times: The Do’s and the Don’ts,’ where we will tackle a common stumbling block…using the right language for your clientele.
If you haven’t yet seen Part 1 or 2 of this 5-part series, check them both out later today…we give tips on how to catch the interest of your ideal client during chaotic times (like the election and pandemic), and how to grab a client’s attention by relating to their experiences and validating their thoughts.
Coaches often get stuck because they see their ideal client’s wants as superficial and have a hard time using the right language in their marketing. We must first remove our judgements in order to approach and connect with an audience that may be suffering from a pain we don’t experience.
In today’s episode, we will open up the floor to questions like:
- How do I uncover the real pain of my client, the real problem they want to solve?
- In what ways can I bring my client to higher awareness without using elevated language?
- Is it ever okay to “diagnose” right off the bat?
If you are creating content, but it’s not getting engagement or producing clients, then you’re probably trying to sell based on what you DO, versus what the client WANTS. This will undoubtedly lead to financial objections because you need to first show them how what you do leads to what they want.
What We Talk About In This Episode:
- What clients complain about versus what you offer
- Making a case for how your program solves whatever they suffer from
- Meeting the client where they are, instead of where you are
- Removing the disconnect between a client’s superficial desire and a coach’s program goal
- Talking in “stories” and using language like, “we, her, us” to associate
- What the client sees as the biggest obstacle holding them back
- Easing their embarrassment by relating to their experiences and speaking as “one”
- Setting up a client’s mindset before even mentioning your program
- Finding the deep-rooted, emotional motivator behind any client’s want
Listen to Episode 196 below:
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