EPISODE #57

Why You Shouldn’t Skip on Picking a Niche and Ideal Client Avatar

If you’re struggling to pick a niche or figure out your ideal client avatar or your 30-second elevator pitch, This episode is for you.

In this episode, I’m actually going to give you one of the learning lessons in our Zero to Clients program, which is all centered around niching and picking your perfect person and how to craft your elevator pitch.

Here are some key points in this episode:

[02:35] – Context – why you need to pick a niche and define your perfect person

[04:30] – Picking a niche

[06:08] – Painful problem

[11:05] – Identify your perfect person

[14:05] – Define your perfect person

[16:55] – Example combining niche and perfect person

[18:52] Creating transformation

Links Mentioned In This Episode:

DM Lori on Instagram https://www.instagram.com/LoriKennedyInc DM “niche validation”

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