Probably one of the top ten questions I get asked in my own Facebook Group is whether or not starting a Facebook Group makes sense for various alternative health practitioners in business. Whether you working in a clinical setting, in a gym or are exclusively online my answer is always ~ YES!
But (and there is almost always a but isn’t there?), having a strategy around your Facebook Group is key. Otherwise you’ll end wasting a ton of time and likely feeling super resentful.
I knew immediately who I needed to invite on the podcast when the topic of Facebook Groups came up and that’s Alicia Streger, founder of Fit Pro Essentials. She’s a go-to expert on how to use Facebook Groups to build your business and a community of raving fans – sound good?
As Alicia reminds us in the interview there is nothing like the connection and community you can cultivate in your Facebook Group. You can have direct conversations with your ideal clients and they can connect to others just like them. It’s powerful and it’s important. But you need to be intentional about the kind of content you put in your group. make it super relevant and worth their time to be in there. There are more people than ever vying for their attention. It’s a longer term play but it’s worth it if you put in the work.
Alicia and I share tips on how to control the conversation in your group, how to keep your group members active and engaged, when and why you should block or deny certain members, defining the line between engaging and coaching (a.k.a. boundaries!), what types of content to share, and how to keep it wonderfully entertaining while also being a powerful way to grow your email list and gain new clients. Remember, people do business with people not businesses. The more you can cultivate a personal connection with your potential ideal clients the better.
Alicia Streger, owner and founder at Fit Pro Essentials, fitness business owner turned business coach who specializes in helping fitness business owners magnify their impact and streamline their businesses. She works closely with people to help them build businesses that give back to the world while creating BOTH financial and time freedom. Alicia has built multiple offline and online businesses from the ground up, and now teaches her success strategies and systems to other fitness professionals.
Listen to Episode 77 below:
In this Episode We Talk About …
- How to set boundaries (i.e., how not to spend your whole day in your group!)
- Who to let in your group
- The difference between engagement and coaching
- How to invite group members to work with you
- What kind of content to post (HINT: ask your people!!)
- What has changed with Facebook groups over time
- How to grow your Facebook group
- How to increase and encourage engagement
- What to name your Facebook Group
Things We Mention In This Episode:
Here’s How To Subscribe & Leave A Review (pretty-please):
Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast in iTunes. No iTunes? No problem! The podcast is available on all of your favourite podcast apps, or you can stream it directly from the website above.
And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
Let’s Keep The Conversation Going…
I’d love to hear if you currently have a Facebook Group as part of your business and how it’s been working for you.
You can also join my free online community (a.k.a Facebook Group) to connect with more than 12 000 other health professionals just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.