During every Wellness Business Academy group coaching call we talk about current issues and challenges, without a doubt these are the top challenges our students (nutritionists, health coaches, Naturopathic Doctors, massage therapists, personal trainers) face.
“Scheduling/blocking my time most effectively so I can stop wasting time.”
“Time management – it’s so easy to get drawn into all the things that need to be done for my household, which is why I have not accomplished much since finishing school last spring.”
“Always time management and staying on task.”
Those are just three of the dozens of challenges around time management, feeling overwhelmed and unsure about where to spend time and what to focus on.
In my first year as a Registered Holistic Nutritionist I definitely spent my time focusing on the wrong things. I spent time designing a logo, formatting intake forms, creating a brochure and learning more of things I already knew enough about.
The big mistake being made when it comes to time management, productivity and action taking is that your actions aren’t tied to specific goals.
How are you supposed to know where to focus your time if you don’t have any specific goals outlined?
Where you spend your time is dependent on what your goals are.
Do you need to build out a website?
Do you want to grow your email list?
Do you want to create a signature program?
Do you need to write content?
Do you need to create recipes?
For now let’s take a look at the seven most common areas to focus on so you can grow your health and wellness business.
Focus Area # 1: Lead Generation Via A Hot Lead Magnet
Do you have a way to capture leads that is independent of your website?
Do you have a resource guide or ebook that solves ONE problem for your ideal clients?
How do you capture leads when you do speaking gigs or guest blog post?
If you don’t have a proven way to capture your potential ideal client’s contact info then that is where you start… even before you build a website or post on social media.
Create a short, actionable lead magnet that solves one known problem your ideal clients suffer from.
Examples of lead magnets are:
- Resource guide
- Audio training (meditation, etc.)
- Video lesson
- Recipe book
Spend your time getting this project finished before you do anything else.
- Create a lead magnet in the form of a short resource guide (2-3 hours of time)
- Host the lead magnet on a cloud based platform like Amazon S3 or Dropbox so you can get the share/download link
- Set-up your email marketing platform with one follow up email (autoresponder) that delivers the lead magnet content via the share/download link (1-2 hours of time)
- Create the opt-in (subscription) and thank you page so that you have a specific page to send leads to subscribe so they can get the lead magnet. The opt in page is connected to your email marketing platform (1-2 hours of time)
Focus Area # 2: Grow Your Email List
A question to ask yourself daily is, “what am I doing today to grow my email list?” Prioritizing this as a goal is vital to the grow and financial stability of your business. And it’s also one of the hardest things to do.
Out of the suggestions I’m going to give you below pick 1-2 to focus on. Ignore the rest. Invest time into these strategies and you will see your list grow.
- Create a monthly content calendar where you promote your lead magnet 50% of the time you post content. If you post content daily that means you are promoting your lead magnet 15 times a month.
When you promote your lead magnet include it in helpful content. Avoid doing a straight up post ‘selling’ your lead magnet. All social media content should either educate, inspire or motivate.
- Write a warm introduction letter. Send the letter to friends and family to let them know what you’re up to. Gift them your lead magnet with a request to share it with whoever they feel would benefit.
Plan to send 10 warm introduction letters a day. Make sure you personalize them.
- Pitch yourself for speaking gigs. Identify the top local businesses, non-profit organizations, community associations, community programs and non-competing referral partners that have your ideal clients. Offer to support the business or organization by giving your free talk.
At the end of your free talk gift the audience with your lead magnet. Have a sign-up sheet to collect names/emails or use an app to do it.
Plan to pitch yourself to five businesses or organizations a week.
- Pitch yourself to podcasts. There are loads of podcasts in the health and wellness niche. Yes, you are qualified enough to be interviewed (ignore the fear). Identify the podcasts that would be ideal to be interviewed on. Go through the last 10-20 episodes to determine how you can add value based on the topic you want to talk about.
Email the podcast host and offer to be of service by sharing your knowledge with their audience. Usually when you are interviewed on a podcast they promote your lead magnet.
Plan to pitch yourself to five podcasts a week.
- Learn Facebook Ads. You can start to use Facebook ads with as little as $5/day. The tricky part is getting the targeting down so that your ads are being shown to your ideal clients. Learning how to use Facebook ads is a commitment both in time and money but definitely well worth it.
Focus Area # 3: Consistently Publish Weekly Content
Ask any ‘successful’ health expert how they became known and they will tell you they blogging on a daily or weekly basis for years. In order for people to know, trust and like you it’s your job (literally) to create helpful, educational, inspiring and motivational content.
In fact, publishing content on a consistent basis is the only way for people to learn more about you and get a feel for how you can help them.
You should be publishing one piece of good content weekly. Period. No excuses.
You can repurpose the content (blog, video, audio) into your weekly email newsletter and use it as social media content. Take snippets of the content and use it as status updates with a link back to the content so people can consume it.
It shouldn’t take you longer than 2 – 4 hours to create and publish one piece of content per week. It’s helpful to create content during your magic time (it’s the time where you can easily get into the flow.)
Use a calendar to plan out your content pieces in advance so that you know what you need to create each week.
Focus Area # 4: Practice Transformational Selling Via Discovery Sessions
This is for you if you are just starting out… invite anyone and everyone into a transformation conversion consultation AKA a discovery session or sales consultation.
You need the practice. It’s not about whether they want to work with you or not. It’s about you getting comfortable talking about what you do, who you serve and how you can help people. The goal is to practice asking questions, displaying empathy and listening to answers.
A mistake most health experts make is that they wait until they have all of their ducks lined up in a row in terms of having the perfect program with beautiful handouts and all of the i’s dotted and t’s crossed. It’s not necessary. There are many great done-for-you programs that you can use and modify as needed to fit your particular philosophy.
You will have to step outside of your comfort zone on this one and offer free discovery sessions. You could offer the discovery sessions in your weekly published content, on social media and via your warm introduction letter.
Set a goal to have 1-2 discovery sessions a week.
Focus Area # 5: Schedule Time To Plan Ahead
Here’s a snapshot of what a week would look like if you prioritized the five focus areas. A lot of time is spent writing and creating content… at least 2-3 hours a day. If writing isn’t your thing then you must figure out another way to produce and publish content consistently.
Obviously this schedule will look different for you if you have a full time job. You’ll need to be more diligent about dedicating time to create content. I purposefully left Friday’s open. I like having Friday’s as a catch-up day.
If you are able to dedicate full-time hours to work on and in your business then you’re going to need to properly plan out your weeks.
- Have regular content creation hours
- Dedicated client session times
- Save the non-creative work like pitching for the afternoons when you don’t need as much mental energy
- Chunk similar tasks together like pitching and prospect follow-up
Remember that knowing where to spend your time is based on your goals. Plan your time accordingly based on what projects you need to complete so that you can move your business forward. Do your best to avoid working on 10 projects at one time!
Following a schedule takes self discipline. It takes knowing what you want and not making any excuses as to why you couldn’t get it done. Yes, life happens. It’s OK to prioritize growing your business, setting goals and sticking to a schedule. It’s the only way to gain traction.
I’d love to hear from you… what’s one project you are working right now that requires your time, energy and attention? Share in the comments.
Want to join Lori’s 7-day Lead Magnet & List Building Challenge? It’s Free. Click the image to get started.