I talk a lot about how important it is to have a big WHY behind you when you commit to entrepreneur life and to starting your online health business. As entrepreneurs, we have chosen a crazy journey full of ups and downs and you need to get really clear on WHY you chose this path so you have something circle back to when the going gets tough.
I also think it’s important to have two parts to that WHY. The first part should be necessarily selfish – for me it’s that I want time freedom and the resources to outsource all the domestic tasks that drain my energy. The other part I think MUST be for a higher purpose – a purpose beyond yourself. Working from home on your online health business is fantastic… but it can also get lonely and you can start to feel disconnected from the world around you. That’s why you must have this second part to your WHY. Running a business has to be for more than just the bottom line. This is what I am going to focus on today.
For me, the second part to my WHY is that I want the ability to contribute to the work of non profit organizations that were doing work that I believe in. I want to support local charitable organizations that are working to support the people in my local community. By building a social impact campaign into my business, it means that the grind (though exciting) doesn’t wear me down – because I have committed to creating massive impact in the world (beyond my clients) and I want you to consider doing the same.
Bonus – an awesome thing about partnering up with a charitable organization is that not only is it a unique way to take a stand about something you really care about, it also sets you apart as a business and elevates your brand from the competition.
I am going to share ways that you can give back in your business no matter where you are in your business-building journey. Even if you are just starting out, you can create something specifically to benefit your community and give back in a really unique way.
Partnering with a Charitable Organization
Last year around the holidays, the Wellness Business Hub partnered with WE Charity with the goal to raise enough funds to build a school in Kenya, it went so well we matched funds to build a second school! It was seriously a super proud moment for me as a business owner.
How did we raise the funds? We did it in a few ways actually…
We run a yearly in-person mastermind that are included in the tuition for our Wellness Business Academy and last year, we asked that each participant pay a deposit of $50 to hold their spot at the mastermind. If they registered but did not come to the event, we donated that $50 to WE.org. If they attended, then we gave them the option of donating it or requesting a refund. It helped us to hold people accountable to showing up and also allowed us another opportunity to give to a charity that we hold dear.
We invited Lauren Ott from WE to come and speak at the mastermind to share what WE is all about and what our participants donations would be contributing towards. With Lauren by our side, we then opened our school fundraising project to our wider community with amazing and humbling results. We came up with different levels of “gifts” that donors would receive in exchange for their donation to our WE campaign. For example a donation of $50 got them a 3 month subscription to our Health Expert Newsletter, bigger donations got them a done for you program of their choice and the highest level was a one day mastermind with me.
Giving back is at the forefront of our business and we wanted to share that we our Leaders In Transformation community. To learn more about that initiative and Lauren’s ideas on how to incorporate giving in your business check out Episode 14 of The Business of Becoming podcast. Or scroll down to watch the video of my interview with her.
The Wellness Business Hub is in the fortunate position to be able to commit to a larger project but WE.org is versatile in that they have projects of all sizes in several areas (schools is just one of them). The whole philosophy of their platform is to help making good – doable. They want to make it easy for you to connect with a project that you want to support. Is there something that you already have in your business that you could offer in exchange for support for a charity like this?
I encourage you to check out WE or you do some research to see if there is an organization that aligns with your values who you could work with.
Donating a Percentage of Sales
Even if you are just starting out, you could commit to donating a certain percentage of the sales from your next program or workshop to the charity of your choice. You could also structure it so that you ask your workshop registrants to bring a donation of money or food with them in lieu of part of the workshop fee. It doesn’t have to be a large percentage – every little bit helps! For example, one of our favourite charities is Kiva.org.
Kiva is an international nonprofit, founded in 2005 and based in San Francisco, with a mission to connect people through lending to alleviate poverty. By lending as little as $25 on Kiva, you can help a borrower start or grow a business, go to school or access clean energy. I LOVE that it’s a loan model and in a lot of cases it’s supporting fellow entrepreneurs to get started.
One hundred percent of every dollar you lend on Kiva goes to funding loans. Plus, Kiva has a 97% repayment rate. Which means the money you lend will come back to you… and then you can reinvest in another loan and keep that money rolling over to help more people.
We’ll also be donating 10% of ticket sales and exhibitor fees to Second Harvest for The Wellness Business Summit, so if you plan on joining us in June 2019 know that you’re helping us support an awesome organization!
Using Your New Audience to Increase Awareness
As you build your community of potential clients on social media, you are also building an audience. If you talk about your commitment to your charity of choice with your community, you are opening up potentially new audiences for them. For example, another one of our favourite charities is charity:water. They are a non-profit organization who partners with local organizations to bring clean and safe drinking water to people who don’t have access to it.
They have various ways you can contribute – you could throw a customer appreciation event, and ask those attending to make a donation. Or since your audience is interested in YOU… you can build a fundraiser around your birthday. Ask for donations in lieu of birthday gifts from your friends/loved ones and then share that with your community.
Using Your Social Media
This is one way that you can give back even if you are a brand new entrepreneur and still a one person show! Bonus, all it takes is your time… and a social media scheduler.
Most charities run at least one big campaign yearly so even committing to sharing that campaign regularly on your social media channels while it is going on is a way of giving back. This will also give your community the chance to know more about you and what you value.
Team LK Holiday Campaign
This year, we are doing a company-wide holiday campaign and each member of Team LK is being given $500 to donate to an organization of their choice in their local community. It’s been a really special process for each person to choose a charity that means so much to them.
We’ll all be sharing about which organization we chose and why over the month of December as a way of increasing awareness and encouraging others to participate or contribute as well.
Be sure to follow me on Instagram to see our campaign in action, and if you include giving into your business this season be sure to tag me on your posts so I can cheer you on and share what you’re up to!
Our goal is to keep giving back to our community (be it local or global) at the forefront of how we operate as a business at The Wellness Business Hub.
Building funnels and running webinars and making money is phenomenal, but these parts of your business aren’t necessarily going to make you feel fulfilled as a human being in the world.
Building a socially impactful project into your business can help you find that fulfillment. As I’ve shared, there are so many causes to choose from and so many ways that you can connect your business back to that purposeful mission, even if you are just starting out. So take a few quiet minutes and think about what cause you feel most passionate about and brainstorm how you can align your business with a project in that area.
Let me know in the comments below what charity you feel most connected to or share ways that you incorporate giving back into your business.
Still want more ideas? Listen to the conversation I had with Lauren Ott from WE Charity below…