Do you feel like you “should” be helping everyone? Are you in constant creation mode, creating one program after another? Are you struggling to figure out what to post on social media each day and which topics to cover? Is it hard to gain traction on social media and consistently attract new clients into your programs and services?
It’s such a common story amongst health and wellness professionals because it’s what we’re taught in school right? We learn a little bit of everything and then we’re sent off into the world to “help” everyone. Well, help who exactly? And how exactly are we supposed to do that?
Recently, Lori sat down with Laura Amber Wood, BScH R.H.N. founder of The Lavish Method to discuss her personal experience building her nutrition business online and how she went from randomly guessing about what to post on social media and constantly creating programs (that ultimately just sat on her computer) to getting really clear and focused on who she works with and what she offers them. Laura is super open and honest about how she felt in the beginning and what it took for her to finally start putting the pieces of the puzzle together that have led to her gaining clarity, consistency and success.
In this short 15-minute video interview they discuss:
- Why you can’t help everyone
- Why you won’t find success until you begin to niche down and decide exactly who is your ideal client.
- Why it’s important to get crystal clear on your messaging and how to own it
- The importance of creating a signature program vs. a bunch
- How to use your signature program in a variety of ways to create different revenue streams
- Why it’s important to invest in yourself and get the support you need to build your business
- The fear that creeps in when you begin to put yourself out there – and why you should do it anyway
- The reminder that there is no secret recipe to success. If you follow the steps and stay focused it IS possible for you!
- And more!
Let us know in the comments below what a-ha moments or insights you gain from this discussion. What can you relate to?