When I graduated from nutrition school back in 2007 I was on top of the world. I couldn’t wait to start sharing everything I’d learned and start helping people feel better. This was before online businesses were a “thing”, before Facebook ads and even before most people had a smart phone in their back pocket. I definitely had never heard of a “signature program before” or was even aware of the group program model – keep reading for that epihany!

What I didn’t know then was that the outside world wasn’t as enthusiastic as I was about making nutritional changes and that clients wouldn’t be banging down my office door to work with me (sad face.)

The first year of practice was hard. Seeing clients 1:1 was draining.

Then I had my daughter and everything changed. I needed to figure out how to help more people and make more money without working more hours.

That’s when I discovered the power of having a group program.

After I created my group program, I used it in my practice both with my 1:1 clients and as a group program. No more unpaid homework time. No more having to create individualized worksheets. No more prep time.

Everything in my business changed because I had a system that I could repeat over and over again.

In this article I’m going to break down how I created my 6-figure group program, which I ran in my nutrition practice for 7 years. It’s the same 5-part system that I’ve now taught to hundreds of health practitioners who’ve gone on to create and launch their own signature programs.

Before we dive into the 5-step system for creating a signature program in 30 days or less, let me answer some of the most common questions we get around creating a group program.

What Is A Signature Program?

A signature program is like a step-by-step protocol or a system that you use with your clients, versus individually created protocols. A signature system offers a specific transformation.

When a client is done with your program what is the outcome they will achieve and how will that outcome improve their life?

Your signature system should be created from a plan that you’ve either used yourself or that has worked with clients in the past. It’s a combination of things they need to learn and action tasks they need to implement in order to achieve the specific transformation.

Clients want to know that you have a system to help them, something that is proven to work. For example, My WOW! Weight Loss program was my signature system. It taught women how to lose fat without having to give up their favorite foods.

Who Should Create A Signature Program?

If you are a service provider that typically sees clients on a 1:1 basis you should have a signature program. This way you aren’t having to recreate the wheel for each and every new client and can then spend the time adding personalized support when needed.

For example, let’s say you specialize in digestion. Your signature program could be healing the gut 101 where each week you introduce one new healing food and lifestyle goal.

Each client that comes to you has to learn the same things and implement the same strategies in order to feel better so instead of repeating yourself over and over again just put them through your signature program.

Most clients need to learn and implement the fundamentals of whatever it is that you are teaching them before they can really dive into any personalized in depth recommendations anyway.

How Long Should a Signature Program Be?

There is no perfect length for a signature program, however in my experience signature programs should not be longer than 12 weeks.

The length of the program and the amount of content included should depend on the transformation you are promising and the level of difficulty the client will have in terms of implementing and complying with your recommendations.

For example, you could offer a 30-day detox program or a 6-week heal your gut program or a 12-week weight loss program.

How Much Should I Charge for My Signature Program?

Just like there is no perfect length for a signature program, there is no magic price either.

The investment fee you charge for your signature program should be based on:

Where the program sits in your business model: Is this program a low barrier to entry program that gives new clients an opportunity to work with you – low commitment, low cost? Or is this a higher end, more exclusive program?

Your level of involvement: Are 1:1 or group coaching calls included? Are you teaching the program live or is it delivered as pdfs? The more involved and engaged you are the higher the investment should be.

The type of the content: Is the content delivered by PDF’s or did you film video or record audio. If there are video and/or audio lessons that would involve more time, money and energy on your part to create. There is a higher level of perceived value.

The length of the program: Factor in how much time and energy you will be putting towards running your program each week.

Obviously, you’ll have a lot more questions when it comes time for you to create your own signature program, which is why I encourage you to signup for the upcoming live training.


5-Steps To Creating A Signature Program In 30 Days Or Less.

First, I’m going to give you a high level overview and then I’ll break down each step.

Step #1: The Quick Start Guide (appetizer)
Step #2: The Manual (main dish)
Step #3: Supporting Docs (side dish)
Step #4: Bonuses (dessert)
Step #5: Upsell (digestif)


Step #1: The Quick Start Guide (appetizer)

What do you order at a restaurant to tide you over until your meal comes? An appetizer right?

Clients are highly motivated right at the very beginning, right after they sign up with you and make the financial commitment. It’s like they are starving and want a little something to tide them over until their main dish comes. The main dish is your signature program.

So give them something to do, small tasks to action on so feel like they can get started now and not have to wait.

TIP: The quick start guide should include actions they do, not things to learn.


Step #2: The Manual (main dish)

This is the meat (sorry vegans) of your signature program — the weekly lessons, modules or classes.

40% of the content should be educational and 60% of the content should be recommendations and actions tasks.

The educational content is based on the system you teach. What does the client need to know and in what order so that they can take action? Each weekly topic, module or class should include one goal or action task the client needs to do based on the education they were taught that week.

Step #3: Support Docs (side dish)

A restaurant would never serve you just a steak on a plate right? The main dish always includes some type of side dish like veggies, potatoes or rice. In the same sense you’re not going to spend time educating your clients without giving them some type of handout, worksheet or checklist.

The supporting docs complement the lesson and action task being taught. They are there to guide the client, to remind them of what they learned and the action task they are to complete.

Be careful not to overwhelm your clients with too many worksheets, handouts or checklists. Supporting docs could also be menu plans, recipes, workout videos, meditation audios etc.

Step #4: Bonuses (dessert)

Who doesn’t love a good dessert? Bonuses are an important addition to any sales offer. They help to increase the perceived value of the main offer. Bonuses should be things that make the clients life easier, not more things for them to learn.

For example, a good bonus could be additional recipes, additional workout videos, a supplement guide, grocery shopping lists, meditation audios or a grocery store tour (if in person.)

Step #5: Upsell (digestif)

When was the last time you went to a restaurant and the server did NOT ask you if you wanted coffee, tea or dessert after your meal? That’s an upsell my friend.

Adding an additional offer onto your main offer is a bit of an advanced move so if you’re just starting out ignore step #5. However, adding on a 1:1 coaching package to a group program is a great way to increase your per client value and also give those who want to work privately an opportunity to do so.

If you don’t offer it, no one can say yes to it.

So there you have it… the 5-steps to creating your signature group program. Now it’s time for you to sit your butt down and decide what transformation you are going offer and how you are going to teach your signature system to your clients so they get amazing results.

I’d love to hear from you… what is your signature program idea? Share what you’ve been thinking about in the comments below.

Pin It on Pinterest